Websites for lawn care, HVAC, cleaning, and trades

A website that gets your phone ringing.

Most people check you out online before they call. If your site doesn't say what you do, where you work, and how to reach you, they call the next guy. I fix that, in plain words, for a fair price.

Get my free website check

Free, by email, within one business day. You also get a free rewrite of your homepage's top section. No card, no sales call.

John Roberts, Poland, Ohio
Questions? Call or text me: (380) 213-9954

What the free check gets you

Your site looked at the way a customer sees it, on a phone
The 3 changes that would get you more calls, in plain English
A free sample: your homepage headline and top section, rewritten
No website yet? I'll tell you what your first one needs

Simple prices. Pick what you need.

Every job starts with the free check, so you see my work before you spend a dollar.

Homepage rewrite

$99 one time

New words for your homepage: headline, services, towns, and a clear "call us" section
Written for your trade and your town, not stock filler
Works with Wix, Squarespace, GoDaddy, or any site. I send the words and simple step-by-step notes for where they go. Stuck? Reply to my email and I'll walk you through it.
Done in 3 business days after a short form

Get my homepage rewrite – $99

John Roberts, Poland, Ohio. I write every rewrite myself and answer my own email. If it's not what this page says, I fix it or refund you.

Google review replies

$49 one time

A reply to each review you haven't answered, up to 25, good and bad, ready to paste in 1 business day.
Written in your voice, ready to copy and paste
Want to see one first? Your first reply is free

See how review replies work

Need more than words?

One-page website

$300

A clean, fast, phone-friendly site with tap-to-call, your services, your towns, and a quote form. Good if you have no site or an old one. About 5 business days.

Get a free check first

Full website

$650

A page for each main service, a quote form sent to your email, and setup on your own web address. About 7 business days.

Get a free check first

Upgrades are quoted in writing before I start. No hourly billing, no monthly fees.

Before and after

Before and after: the top of a homepage

These shops are made up, and the 555 numbers are fake. The fixes are the real ones I make. On your site, I only use facts from your site or from you.

Lawn care Made-up shop: Maple Ridge Lawn Co., Canfield

Before

MAPLE RIDGE(555) 010-0000

Photo slideshow of a striped lawn● ○ ○ ○

Maple Ridge Lawn Co. | Quality You Can See

Proudly serving the Mahoning Valley.

Request a Quote

Opens an 8-box form. The phone number doesn't dial when tapped.

After

Maple Ridge Lawn Co.

Lawn mowing and cleanups in Canfield, Boardman, and Poland

Weekly mowing, spring and fall cleanups, mulch. Free quotes, usually back to you the same day.

Call or text (555) 010-0000

Local, family-run crew example

Why it's better

"Mahoning Valley" is vague. Now people see their own town by name.
"Quality You Can See" says nothing. Now they see mowing, cleanups, mulch.
The quote form had 8 boxes and the phone didn't tap. Now it's one tap.

Heating and cooling Made-up shop: Northside Heating & Cooling, Austintown

Before

NORTHSIDE

Spring AC Tune-Up Special!● ○ ○

Your Comfort Is Our Priority

Residential and commercial heating and cooling solutions.

The banner is still up in October. "Contact Us" opens a form, and the phone number is hidden in the menu.

After

Northside Heating & Cooling

Furnace repair and AC service in Austintown, Youngstown, and Canfield

No heat? Call or text and a real person answers. Furnace tune-ups too.

Call or text (555) 010-0001

Price agreed before any work starts example

Why it's better

A spring AC sale in fall looks closed. Now it fits this time of year.
Every HVAC site says "your comfort." Now it names the job and the towns.
"Contact Us" meant a form. A cold house wants a phone. Now it's one tap.

Roofing Made-up shop: Tallowbrook Roofing, Hubbard

Before

TALLOWBROOK

Stock photo of a roofer

Quality Roofing Solutions

Family owned and operated, Tallowbrook Roofing has proudly served our community for many years with a commitment to quality craftsmanship and…

No button on this screen

The "Free Estimate" form is at the bottom of the page.

After

Tallowbrook Roofing

Roof repair and replacement in Hubbard, Warren, and Niles

Leak or storm damage? Text us a photo and get a free estimate.

Text a photo of your roof: (555) 010-0002

Shingle and metal roofs, insurance claim help example

Why it's better

"Solutions" could mean anything. Now it says roofs, in the towns they live in.
Four lines of history came before the point. Now one line says what to do.
There was no button on the first screen. Texting a photo is an easy first step.

Want yours done like this? Send me your website. I'll rewrite the top with your real towns, services, and number, plus 3 fixes, free, within one business day.

Get my free website check

Want the whole homepage? $99 covers the headline, services, towns, and a call-us section, ready to paste in 3 business days. See the $99 homepage rewrite

Who you'd be working with

I'm John Roberts. I work on a lawn crew, so I know how it goes: you're on a job all day, and the website is the last thing on your mind. That's fine. That's what I'm for.

Foundry is just me, out of Poland, Ohio. I write the way owners talk, not like an agency. I won't make up reviews, stats, or claims about your business. If something on your site isn't true or can't be backed up, I'll tell you to take it off.

Sample site: what a full rebuild looks like

This is a sample site I built with a made-up name (Maple Ridge Lawn Co.). It fixes the problems I see most on local lawn care sites, and shows what the $300 and $650 sites include.

Problems I see most on local lawn sites

On a phone, you have to scroll to find the phone number
Every page has the same title in Google, so the right page doesn't show up
Typos and menu links that go nowhere
The newest post is years old, so the business looks closed

What the sample site does instead

"Call or text" button at the top that stays on screen as you scroll
Services, towns, and a quote form on one clear page
Each page says what it's for, so Google shows the right one

Open the sample site

The shop is made-up and no results are claimed. This shows the work, not a promise of how many calls you'll get.

How it works

Tell me about your business.
Fill out the short form below. It takes about a minute.
Get your free check and sample.
Within one business day: 3 fixes and a rewritten top section for your homepage.
Decide if you want more.
Use the free stuff on your own, or hire me for the rewrite or a new site. No pressure either way.

Questions

Is the free check really free?

Yes. No card, no sales call, no catch. You get the check and a sample by email. If you never buy anything, that's fine.

What's in the free sample?

A rewritten top section for your homepage: the headline, the line under it, and the button. It's the part customers see first, written for your trade and your town. Use it whether you hire me or not.

Who's actually doing the work?

Me, John Roberts. Foundry is a one-person business in Poland, Ohio. I use software to help with research and first drafts, and I read and check every piece before it goes to you.

I don't have a website. Can you still help?

Yes. Tell me your trade and town and I'll tell you what your first site needs. The one-page site ($300) is built for that.

Do you lock me into anything?

No. No contracts, no monthly fees for the $99 or $49 jobs. You pay once for the work. For the $300 and $650 sites, we agree on the price in writing before I start.

How do I reach you?

Call or text me at (380) 213-9954, or email johnroberts@foundryjr.com. I answer both myself.

Free

Get your free website check and sample

Tell me a little about your business. Within one business day you'll get 3 specific fixes and a rewritten top section for your homepage, by email.